The Marketing, Research & Digital Agency for China

About China Skinny

China Skinny is a full-service marketing, online and research agency that has delivered successful projects for clients across a wide range of industries. Our tools, services and advice help western businesses selling in China to best harness the potential of the Internet and other cost effective channels.

China Skinny was founded by Mark Tanner, who draws perspective from working in the Internet and mobile marketing industries since 1998 in China, North America, Europe, Africa and Australasia. A long-held fascination with China drew him and his wife to the Middle Kingdom. He has worked extensively in and with businesses selling in unfamiliar cultures and is a strong advocate of global trade to raise living standards.

China Skinny is regularly contacted by international media such as Bloomberg and Reuters for our view on the China market, and provide consumer trends and marketing services for well known organisations including Colgate, New Zealand Trade & Enterprise, Westpac Bank and Tourism Malaysia.

Why China Skinny?

Specialists in Insights & Research

Our unique approach involves building a strong link between our leading research and insights, and the long-term marketing strategies we build and implement. This helps us stand out from other firms who only specialize in one area and don’t offer the complete marketing and digital package.

Boutique Agency

Working harder and smarter to compete against larger, multinational agencies, we ensure that we are leaders in understanding the ever-changing Chinese market while providing personal service.


One of the best-known marketing agencies in China, with a global client base showcasing many of our successes. Our weekly newsletter has become the most-read newsletter about marketing in China.


China Skinny is solely focused on tackling the Mainland China market and has helped numerous foreign clients entering or improving their position in the market.

Our Methodology

China Skinny integrates research and insights into everything we do.  We deliver the results through comprehensive analysis involving a combination of offline and online research, external networks, in-house knowledge and insights.

Please contact China Skinny so we can better understand your objectives and requirements and create a recommendation on how you can win in China

The Latest on China from our Blog:

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