Chinese Consumers' Appetite for Healthy Food Relevant to New Demographics
It's nothing new that Chinese consumers are opting for food and beverages that are better for them. In 2013, after a decade and a half of mouth-watering growth from its Oreo cookies, Mondelez discovered that wealthy urban consumers were turning to healthier alternatives. Likewise, earlier this year Nestle announced it was revamping its food and beverage business in China due to the shift towards nutritious items.
Whilst China's affluent urban consumers have been the most prepared to pay premiums for healthy food, even lower-income Chinese preferences are changing.