The Marketing, Online & Research Agency for China

Why Chinese Pensioners' Purse is so Important

Elderly Chinese Selfie

China's youth seem to get all the attention.  Right from day one, most are pampered by doting parents and two sets of grandparents.  They are typically better educated and more likely to live in cities, resulting in higher average incomes than those 10-20 years older.  Their more liberal attitude to consumerism sees most marketing directed their way.

Nonetheless, China's swelling pensioner population are increasingly on the radar of businesses selling in China.  With some Chinese retiring as early as 50, the pensioner pool is proportionately larger than most countries, particularly when coupled with the relatively small youth segment resulting from the one-child policy.  The number of Chinese aged over 65 are expected to grow from 8% of the population today, to 25% by 2050, with spending rising from ¥4 trillion ($640 billion) to ¥106 trillion ($17 trillion).

International WeChat Accounts: Not Quite What You Think

International WeChat Accounts vs China WeChat Accounts

WeChat or Wei Xin (微信 or wēixìn), the wonder kid of Chinese apps, is a major part of the ever-evolving app and social media landscape inside Mainland China.  WeChat is now seen as one of the dominant ways to reach and interact with Chinese consumers, particularly on a personal level.  A WeChat strategy is a vital part of an overall China marketing plan.

The Differences Between Mainland China & HK Consumers

Chinese consumers different than Hong Kong

The differences between Mainland China and Hong Kong consumers are again illustrated in recent travel research by Ruder Finn and IPSOS.  Where Mainland Chinese tourists cited various types of shopping as the three most common activities on their last leisure trip, holidaying Hong Kongers weren't as bothered about visiting a store.

China's Auto Industry - As Unique As It Is Large

Chinese car consumers

45 new vehicles are sold a minute in China - 23.5 million in total last year.  That's 42% more than the world's second largest market, the U.S.  By 2030, Chinese consumers are expected to buy more new cars than the U.S. and Europe combined.

Few products represent the scale and rising affluence of Chinese consumers like the auto industry has, but it is still early days.  In 2005, Chinese owned 17 cars per 1,000 people.  By 2020, it will be 184 cars per 1,000 according to Cetelem.  If you compare that to the 809 in the U.S., there is still plenty of room for growth.

China's Mobile Commerce Habits: Surprising and Varied

Chinese Smartphone Urban and Rural

Happy 2015; we hope the year has started well for you.  Unfortunately it wasn't that way for some - our hearts go out to the friends and families of the 36 young Chinese who died during the New Year's Eve celebrations on the Bund here in Shanghai.

With every New Year comes the slew of forecasts for the next 12-months. One prediction that hasn't gone amiss is the continued rise of mobiles as an integral part of Chinese consumers' lives.  Just look to the 83% of online Chinese using their smartphones, the 468 million active WeChat users in Q3 2014 and mobile shopping accounting for 54% of transactions on Alibaba's Alipay.

2014 Marketing in China: The Year That Was

China 2014

A lot can happen in a year in China, and 2014 is a testament to that.  It was the year China's face-kinis went global, girls with armpit hair went viral and Yao Ming's campaign to save sharks helped fin soup sales dive 82% since 2012.  Over the past 12-months, China surpassed Japan to become the world's second largest advertising market, with spending on online ads usurping television ads for the first time.  

'Authentic Christmas' in China – another shopping holiday

Christmas, the biggest celebration in the Western hemisphere, has spread its wings to China. Hotels and shopping malls compete in ostentatious decoration, from exuberant Christmas trees to unique Chinese-style garlands. Fairy lights added to the usual spectacle on China's skyscrapers are mingling to a sparkling scene. Although it brings a warm and festive atmosphere, the commercial undertones are omnipresent. Many brands take the chance and integrate their products into the cheer. German glass specialist Schott, for example, has turned the entrance of central Shanghai's Joinbuy Century Plaza into an enormous festive platform promoting their crystal wine glasses.

Wooing Chinese Tourists: Thinking Beyond Slippers and Kettles

Chinese Tourist Selfies

Last week in Beijing, free Wifi was rolled out across 12,000 of the city's buses.  It's great news for the millions of Internet-obsessed commuters in the capital, but also relevant for tourism operators in the West. 


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