Hollywood's Influence on Chinese Consumers
China's fixation with Hollywood movies has driven American culture in the Mainland and helped many Western brands along the way. It's aided Nike to become the top-selling and most loyally followed fashion brand in China. It's why many consumers are prepared to pay ¥27 ($4.40) for a medium sized Starbuck's latte - a third more than the equivalent cup in Chicago, and why planes are full of Chinese tourists visiting their favourite movie settings around the globe.
While Beijing tries to limit Hollywood's influence by restricting the number of foreign films shown to 34 a year, those blockbusters, coupled with the billions of pirated Western movie downloads every year, have penetrated China's consumer culture.