Localising For China - Not Always What You Think
As Chinese consumers are becoming more sophisticated, so are their diets. Increasing awareness of healthy living and food safety issues, coupled with rising affluence is making Chinese more particular about what they eat.
Food and beverage imports are expected to grow 15% a year to $80 billion by 2018. Yet Chinese still have many different flavour preferences to the consumers in countries these imports are coming from.
A look at the most popular Western food and beverage brands in China is case in point. Red Bean Green Tea Frappuccino isn't exactly a top seller in Starbucks stores in Seattle, and red date-flavoured crackers from Oreo's Mondalez probably wouldn't go down well in Oklahoma. Many of the big Western companies such as Nestle and Pepsi Co have set up research centres in the Mainland to develop products that appeal to Chinese palettes.