China's Golden Week Shining for More Than Just Travel Operators
It is upon us! Anyone travelling in China over the next seven days, and at many tourist spots abroad, will know that this is no ordinary week.
Unlike the Lunar New Year, when most Chinese travel home to their families, October's National Day Golden Week is when they get out sightseeing and shopping en masse. It is the biggest single week of the year for leisure tourism. Last year, an estimated 480 million travelled between October 1 and 7 and, if the growth rates continue, it will be over half a billion this year.