The Marketing, Online & Research Agency for China

Weibo User Demographics



Weibo user split

Sina Weibo's 368 million registered users represent the most educated and highest earning portion of China's population, and the consumers who are most likely to buy western exports. Given 95% of Chinese consumers trust a brand more if they've seen it on Weibo, it's a good idea to understand Weibo user demographics when marketing to them. 

The infograph below should help you understand the profiles of the Weibo faithful.  Note that 60% of Weibo users live in 1st and 2nd Tier cities and almost two thirds have a University degree of higher...

China's Sina Weibo user demographics

Here's another of our infographics on how Weibo users compare to other social media in China.

 

Add new comment

You may also like

Elderly Chinese Selfie
China's youth seem to get all the attention.
International WeChat Accounts vs China WeChat Accounts
WeChat or Wei Xin (微信 or wēixìn), the wonder kid of Chinese apps, is a major part of the
Chinese consumers different than Hong Kong
The differences between Mainland China and Hong Kong consumers are again illustrated in recent travel research by 
Chinese car consumers
45 new vehicles are sold a minute in China - 23.5 million in total last year.
glqxz9283 sfy39587stf02 mnesdcuix8
sfy39587stf03
sfy39587stp15