Sina Weibo's 368 million registered users represent the most educated and highest earning portion of China's population, and the consumers who are most likely to buy western exports. Given 95% of Chinese consumers trust a brand more if they've seen it on Weibo, it's a good idea to understand Weibo user demographics when marketing to them. 

The infograph below should help you understand the profiles of the Weibo faithful.  Note that 60% of Weibo users live in 1st and 2nd Tier cities and almost two thirds have a University degree of higher...

Here's another of our infographics on how Weibo users compare to other social media in China.