Insights-Based Marketing, Research & Digital

Weibo User Demographics

Weibo user split

Sina Weibo's 368 million registered users represent the most educated and highest earning portion of China's population, and the consumers who are most likely to buy western exports. Given 95% of Chinese consumers trust a brand more if they've seen it on Weibo, it's a good idea to understand Weibo user demographics when marketing to them. 

The infograph below should help you understand the profiles of the Weibo faithful.  Note that 60% of Weibo users live in 1st and 2nd Tier cities and almost two thirds have a University degree of higher...

China's Sina Weibo user demographics

Here's another of our infographics on how Weibo users compare to other social media in China.


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