The Marketing, Research & Digital Agency for China

Weibo User Demographics

Weibo user split

Sina Weibo's 368 million registered users represent the most educated and highest earning portion of China's population, and the consumers who are most likely to buy western exports. Given 95% of Chinese consumers trust a brand more if they've seen it on Weibo, it's a good idea to understand Weibo user demographics when marketing to them. 

The infograph below should help you understand the profiles of the Weibo faithful.  Note that 60% of Weibo users live in 1st and 2nd Tier cities and almost two thirds have a University degree of higher...

China's Sina Weibo user demographics

Here's another of our infographics on how Weibo users compare to other social media in China.


Add new comment

You may also like

Hollywood in China
China's fixation with Hollywood movies has driven American culture in the Mainland and helped many Western brands al
JD Worldwide Cross Border eCommerce
The rise of eCommerce is China is increasing consumers’ access to a goods spanning every category.
mobile commerce in China
Chinese consumers embrace few things with more enthusiasm than ecommerce and smartphones. 
Beckham China Tattoo
In a country where more than 500 new products launch every day, celebrities can help your brand get noticed in China
glqxz9283 sfy39587stf02 mnesdcuix8